According to London SEO firm Strong Curves, SEO also known as Search Engine Optimization is the technique of improving a websites ranking on Google and the other various search engines.
SEO is the simple method of making sure a website can be found in search engines for words and phrases that are relevant to what the website is about. In some respects it is Googles way of insuring that the right websites with the correct content show up on these searches.
Below are a few tips to help improve your website’s SEO and rankings on Google
Start doing SEO immediately. The longer you wait to start, the further ahead your competition will be, and the tougher it becomes to rank higher than them.
As websites are different so should be the SEO strategy. What works for one website won’t necessarily work for another.
The newer your website is, the more time is needed to get it to start ranking. It takes a while to build authority and trust, and until you’ve developed both, you must not expect to rank higher on the search engines than older and more established websites.
Never assume the work done on your website is complete. If you wish to continue to rank your website you need to always be adding content and improving it.
Avoid duplicating content on multiple pages of your site as this can trigger penalties.
We hope you found this article useful.